I'm often asked the question "How does innovation 'fit' in my company?" Many people believe innovations are limited to technology-based companies or restricted to large corporations with research departments. But, I have seen countless innovations in all types of businesses in a variety of industries. Many valuable innovations have been developed in "non-technology" companies.
For any business that's looking for ways to apply innovation for growth, described below are three ways to innovate a business. There are other categories of innovation, but these three provide a great start and give all businesses plenty of ideas to start innovating.
- Create Something New - Think about new products or services that can expand your existing business, or allow you to grow into a new market. Consider unmet needs in your market, customer suggestions and customer complaints as starting points for brainstorming new products or services. Get people throughout your business involved in this process - everyone brings a different perspective when it comes to creative thinking.
- Modify Something that Already Exists - How can you modify existing procedures, improve product operation, improve efficiency, or add a new feature to your products or services? A new "feature" can be a simplification of something (such as a simpler user interface), not necessarily something that adds complexity to a product. Ask people to finish the statement "Our product would be amazing if it could..." Look for new features that will create a buzz in your industry, which increases sales and expands your customer base. Look for the next "must have" feature that will distinguish your products from the competitor's offerings. Read more...